Internet dynamics have certainly changed rapidly over the last few years. There was a time where manufacturers or providers were the only ones distributing content to consumers. Nowadays, the consumer has a lot of control on product markets with tools such as Yelp and EBay. The consumer has the ability to express their perception on content at great length. In addition, the consumer can turnaround and make a profit on products as well. The internet has given endless possibilities to the roles that the average consumer can play in the trade market. There will most likely be no slowing down with this process either.